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Contributed by: G. Marshall Johnson

Networking is a familiar business practice for sales professionals, and with rapid advances in technology, online social networking represents a new world of opportunity. The power of this medium lies in the user’s ability to connect with anyone, anywhere, with the click of a button – even decision makers who elude conventional methods of contact.

Yet while it’s easy to connect, you should take the necessary time and care to develop an effective strategy for reaching out. First, Continue Reading